Heinz brought some ‘magic beanz’ to Londoners in Soho Square with an enchanting 20ft Heinz giant Beanzstalk.

The stunt supports the latest TV advertising campaign, which uses the Jack and the Beanstalk fairy-tale to highlight that three tablespoons of Heinz Beanz count towards one of your five-a-day.

Heinz offered passers-by free portions of the nation’s favourite beans to sample.

Heinz also launched a new ‘Beanzstalk’ game as an app on the Heinz Beanz Facebook page, which was set up and managed by We Are Social. The game offered fans the chance to grow their own virtual Heinz Beanzstalk and enter into a daily draw to win Beanz growing kits.

The number of fans on the Heinz Beanz Facebook page has increased by over 10,000.