From the 17th November 2011, Cord Promotions will be touring Key Sainsbury’s stores sampling Farmhouse Fare lovetub desserts.

The team of Brand Ambassadors will be primarily targeting women aged 25-45 years, to trial the hot samples of the lovetubs as they enter the store, and in addition will be offering a 30p money off next purchase coupon.

The sampling stand replicates the packaging format and conceals three microwaves for easy heating and serving to reinforce the message of convenience of eating straight from the tub.

Roberta Herd, Farmhouse Fare, says: “As the long dark days of winter approaches, we look forward to offering the young female consumer a scrummy and warming indulgence to cheer up their day.”