SMP Experiential has been appointed by Church & Dwight to activate experiential activity for its new Arm & Hammer Toothpaste – Brilliant Sparkle.

The targeted road show campaign will not only give consumers the chance to experience Brilliant Sparkle for themselves but will also give them the opportunity to take away a sample pack and the chance to win brilliant crystal related prizes.

Mark Wrighton, group brand manager, Arm & Hammer says: “We are confident that once people see the stand and try the product they will immediately notice the deep clean experience compared to their normal toothpaste.”

Sharon Oliver, who heads up the SMP Experiential team says: ‘We are very excited to be appointed to undertake Church & Dwight’s first experiential activity and are looking forward to it being a big success.”