iD Experiential has been appointed by Britvic Soft Drinks to produce a 30 day front-of-store experiential campaign for its Robinsons be Natural range.

The ‘help give a million birds a home' campaign will see iD experiential distribute over 100,000 samples of Robinsons be Natural, while free bird roosting pouches will be handed out to every consumer who buys Robinsons be Natural.

A Robinsons be Natural microsite will also launch in partnership with the RSPB to support the campaign and show consumers how to create their own bird houses. Consumers will also have the chance to win a wonderful weekend trip to Bird World in Hampshire.

The campaign, in partnership with the RSPB, runs until early April across selected Sainsbury’s stores in the South of England.