Britvic is introducing a limited edition J2O variant into both the take-home and on-trade channels this Christmas.

The new variant is a combination of red grape, cherry and a hint of spice with edible gold glitter that sparkles once the bottle is shaken.

The launch will be supported by a £2.5million TV and cinema marketing campaign from November, which is themed around the ‘Smile Tastebuds’ creative seen on screens earlier this year.

To drive awareness of J2O Glitter Berry, Britvic will be running sampling campaigns in grocery retail outlets and offering the on-trade glittery front of bar POS.

Helen Gorman, brand controller at Britvic, says: “The lead up to Christmas will be full of parties and other social gatherings. Our limited edition J2O Glitter Berry, is the first of its kind in the soft drinks category, and we’re confident it will appeal to adults looking for a bit of glitz and glamour this winter.”