Alpro Soya is targeting London commuters with its Alpro soya Breakfast roadshow for the third year running and has again appointed iD Experiential to deliver the activity.
The breakfast bar has already visited Paddington Station and will go on to visit key London underground stations, London Waterloo Station and offices within the capital, sampling its breakfast range.
In the morning rush hour, the campaign positions Alpro soya products as a tasty choice for breakfast and highlights the benefits of its range of fresh milk and yogurt alternatives. Consumers are given the opportunity to sample a variety of products from the Alpro soya breakfast menu, which includes porridge with Alpro soya milk, yogurts served with cereals and fresh fruit, and Alpro soya fruited yogurts.
Later in the day, consumers can try Alpro soya desserts.
There is also a competition to win a weekend for two in Marrakesh (via Facebook), with leaflets promoting the competition also including a 50p Money Off Next Purchase voucher.