Sense Marketing has launched the Ryvita Kitchen which kicked off at Westfield last week and will visit the Bullring, Meadowhall and Metro shopping centres over the next few weeks.

LowLow, the healthier cheese brand is partnering up with Ryvita in a unique sampling collaboration this month as both brands embark upon key activity for 2012.

The calorie-burning soft drink Aspire toured London offices, with staff supplied by Blackjack Promotions, in a bid to create brand awareness and educate consumers.

Diageo GB is to hand out tens of thousands of free bottles of water tonight and tomorrow night (Friday 16 December and Saturday 17 December), two of the busiest party nights of 2011.

Brand experience agency BEcause has been hired by desert brand Gü to launch a sampling and pampering experience aimed at Christmas shoppers at key locations in December.

Brand Activation, part of the Brandwidth Group, has been appointed by Mates to carry out a sampling campaign for its Skyn range in Leeds and Birmingham.

Animée, the new beer from Molson Coors designed by women for women, is launching a sampling campaign, targeting offices and work places across the UK, offering women their first taste of the exciting new beer.

Yardley London marks the opening of the new British feature film, My Week With Marilyn, by offering cinema audiences a free sample of English Lavender Eau de Toilette, the brand’s international signature fragrance that is mentioned in the film.

Courvoisier is inviting consumers to join the Courvoisier Dickens Punch Tour, a unique historical drinking experience in the run up to Christmas.

Alpro Soya is targeting London commuters with its Alpro soya Breakfast roadshow for the third year running and has again appointed iD Experiential to deliver the activity.

From the 17th November 2011, Cord Promotions will be touring Key Sainsbury’s stores sampling Farmhouse Fare lovetub desserts.

Douwe Egberts UK has enlisted Home Move Box to lead the sampling element of a £1 million integrated marketing campaign to re-launch its ground coffee range.

Accolade Wines has announced a sponsorship and sampling campaign for Hardys with activity at MasterChef Live and the BBC Good Food Shows this autumn.

Heinz brought some ‘magic beanz’ to Londoners in Soho Square with an enchanting 20ft Heinz giant Beanzstalk.

LIVE Experiential Marketing commences a UK sampling tour for DeviliShh desserts in premium Lakeland stores this October and November.

Britvic is introducing a limited edition J2O variant into both the take-home and on-trade channels this Christmas.

Krispy Kreme is hitting the road for four weeks this summer, with a new experiential campaign targeting offices nationwide.

Maxxium UK’s Courvoisier, is launching an extensive summer punch sampling tour, as part of its Upgrade campaign that will see the revolutionary brand in action at major festivals across the country.

At this year’s LolliBop Festival in Regent’s Park, The Marketing Store is launching a campaign on behalf of Britvic Soft Drinks to promote Fruit Shoot My-5, a juice and water drink which gives kids one of their 5 a day.

Brugal Rum, the number one Caribbean rum distributed by Maxxium UK, is to launch a festival and in-bar sampling campaign through brand experience agency BEcause, beginning this weekend at the Bristol Harbour Festival (29th – 31st July 2011).