Appletiser is running 192 days of sampling to back its new ‘Sparkle on’ campaign. The £3m campaign includes digital, PR and the national sampling.

Irish promotional staffing specialist Casey Staff & Management Services is promoting the travel retail launch of Burberry Body Mist at Dublin airport.

Experiential agency Hotcow is rolling out an experiential sampling campaign for Danone’s Activia Pouring Yogurt brand called 'Shake Up Breakfast'.

Plant-based food and drink manufacturer Alpro is unveiling an integrated marketing campaign to drive awareness of its market-leading new product development history.

L’Oreal has commissioned The Work Perk to deliver OPIUM samples direct to office workers' desks

MAOAM will sponsor the Freestyle Stage at MOVE IT, the UK's biggest dance event, taking place at London's OIympia from the 9th – 11th March for the fourth year running.

Sense Marketing is continuing the nationwide sampling campaign for Molson Coors’ Animée range of beers, which are targeted at women, following December’s city sampling campaign.

RPM is set to support the launch of a new blend of Light Philadelphia with Cadbury milk chocolate through a nationwide sampling campaign.

As part of the Snickers ‘you’re not you when you’re hungry’ campaign, commuters will be given free bars via a sampling campaign which takes place at mainline stations tomorrow (29 February).

FMCG marketing specialists Fountain Marketing will be taking Galbani Cheese to La Dolce Vita Show at the Business Design Centre for the second consecutive year.

Sense Marketing has launched the Ryvita Kitchen which kicked off at Westfield last week and will visit the Bullring, Meadowhall and Metro shopping centres over the next few weeks.

LowLow, the healthier cheese brand is partnering up with Ryvita in a unique sampling collaboration this month as both brands embark upon key activity for 2012.

The calorie-burning soft drink Aspire toured London offices, with staff supplied by Blackjack Promotions, in a bid to create brand awareness and educate consumers.

Diageo GB is to hand out tens of thousands of free bottles of water tonight and tomorrow night (Friday 16 December and Saturday 17 December), two of the busiest party nights of 2011.

Brand experience agency BEcause has been hired by desert brand Gü to launch a sampling and pampering experience aimed at Christmas shoppers at key locations in December.

Brand Activation, part of the Brandwidth Group, has been appointed by Mates to carry out a sampling campaign for its Skyn range in Leeds and Birmingham.

Animée, the new beer from Molson Coors designed by women for women, is launching a sampling campaign, targeting offices and work places across the UK, offering women their first taste of the exciting new beer.

Yardley London marks the opening of the new British feature film, My Week With Marilyn, by offering cinema audiences a free sample of English Lavender Eau de Toilette, the brand’s international signature fragrance that is mentioned in the film.

Courvoisier is inviting consumers to join the Courvoisier Dickens Punch Tour, a unique historical drinking experience in the run up to Christmas.

Alpro Soya is targeting London commuters with its Alpro soya Breakfast roadshow for the third year running and has again appointed iD Experiential to deliver the activity.