At selected International and Domestic Friends Life t20 matches this summer, marketing agency RPM will be working with The England and Wales Cricket Board (ECB) again to activate unique spectator engagements; bringing fans one step closer to cricket and the England Team.

At international matches, The TwelfthMan Roadshow will take spectators behind the scenes of cricket through interactive activities including Q&A’s with cricket legends, messages of support to the England Team, competitions, giveaways and exclusive player insights.

At domestic matches, RPM will continue to engage spectators with ground and pitch entertainment such as live music, cheerleaders, mascot races, text competitions, and merchandise cannons.

The aim of all activations is to maximise spectator engagement, encouraging visitors to return to matches with family and friends. The campaign runs throughout the summer.

Lee Farrant, partner at RPM, says: “It is a pleasure to work with the ECB once again this year. Our aim is to engage the public as much as possible, helping to broaden the appeal of cricket, and encouraging repeat visits to matches/ grounds. We want cricket to be a family friendly game, enjoyed by all.”