Reckitt Benckiser in-store product launch

Tue 3rd Aug 2010
Reckitt Benckiser has appointed iD Staffing to deliver its latest in-store product launch in Superdrug for DETTOL’s new No-Touch Hand Wash System.

The Dettol No-Touch Hand Wash System is a revolutionary new way to help stop the spread of bacteria, automatically sensing your hands and dispensing just the right amount of soap that kills 99.9% of bacteria.

The in-store campaign will commence on 6 August 2010 across key Superdrug stores nationwide. iD Staffing brand ambassadors will be demonstrating the new product for consumers.