One Agency is to launch its first experiential roadshow for Samsung. Mobile L!ve will showcase two of the brands latest smartphones, the Samsung Galaxy S and Samsung Wave, and will tour seven key retail destinations across the U.K. from 24 July to 29 August 2010.

Mobile L!ve will demonstrate the multiple benefits of both handsets via engaging and interactive hands-on demonstrations. One Agency has created an experiential rig with a 7m x 7m stand, comprising of 15 touchscreen demonstration pods and two LCD screens that will display Samsung’s latest advertising campaign and run the ‘Samsung Swype Challenge’.

Samsung’s Swype Challenge will offer visitors the chance experience Swype, the future of hyperspeed texting, a feature exclusive to the Galaxy S smartphone. By tracing the word they want to write, users can reach speeds of up to 40 words per minute with Swype's built in intelligence.

The person that records the fastest time for typing a specific phrase, as recognised by Guinness World Records, will win a holiday for two to Las Vegas. The Top 10 leader board of fastest times will be also featured online at www.samsungswypechallenge.com.

Joseph Rhee, managing director, One Agency, says: “One Agency is very proud to be supporting Samsung on the launch of two of its most prestigious phones of the year. Competition in the smartphone market is extremely fierce and we are confident that the campaign will bring Samsung smartphones to the forefront of consumers’ minds when considering their next smartphone purchase.”

Carolyn Anderson, propositions marketing manager, Samsung, says: “We’re delighted to be launching our first Mobile L!ve smartphone experiential campaign with One Agency. We’re confident this exciting, interactive experience will prove to consumers across the UK that when they choose a Samsung smartphone, they really are getting the best of the best.”