Experential agency TRO will deliver a series of face-to-face encounters throughout 2010 to launch the new Mini Countryman.

The new car, which is the biggest Mini ever, was previewed at the BMW PGA Championship at the end of May as a special feature of the event. That week also saw a preview event for bloggers and key influencers at Mini’s production base in Oxford. In June, TRO managed the Countryman’s preview for city audiences at the 2010 Canary Wharf London Motorexpo.

Anna Kilmurray of Mini events said “The agencies’ brief was to launch the new Countryman through track and training activity, to get the dealer network excited and equipped to sell this, the latest member of the MINI family.”