thefield have launched an experiential festival tour for the Ubisoft Wii game, Just Dance.

The festival tour has hit T4 on the Beach and Lovebox and will be continuing the tour at Boardmasters and V Festival.

thefield have created 'The Just Dance Disco Bus', a flat bed truck fitted with flashing LED dance floor, UV lights, a smoke machine, state of the art sound system and plasma screens.

Consumers are encouraged onto the disco bus by professional dancers and can dance a long to a tune from Just Dance. Observers can also take a seat amongst palm trees in one of our branded deck chairs or bean bags in the Just Dance 'chill out zone'.

Ubisoft are giving copies of Just Dance to lucky revellers and are also giving away festival tickets as prizes through a dedicated Facebook page www.facebook.com/justdanceuk. The prizes are given to the 'fans of the week' and entrants to their featured competitions, such as strike a pose.

Ubisoft’s social media team will then upload real time images, posts and video content to the Just Dance UK Facebook page at each event.