Video games publisher Capcom has appointed integrated agency i2i Marketing to create an experiential campaign to support the launch of its official MotoGP 09/10 game.

The campaign will take place at official MotoGP races across Europe, beginning at the Spanish Grand Prix on 2 May.

The aim of the campaign, entitled “Access All Areas”, is to give MotoGP spectators the chance to experience the life of a rider. i2i Marketing has designed a Capcom-branded gaming truck where fans can try out the game at individual playing stations.

At the front of the truck will be a ‘Challenge Zone’ where two fans will play the game head-to-head with their own dedicated compere. The gamers that top the leader board will be invited onto the podium to receive their prizes from the Capcom pit girls. Throughout the challenges a variety of prizes will be on offer, including a Yamaha R1 bike.

Bruce Burnett, managing director i2i Marketing says: “MotoGP 09/10 is going to deliver the most authentic racing experience for fans yet. It’s guaranteed to be the nearest thing to actually being there. Experiential is the perfect platform for bringing the excitement of the game to life amongst groups of gamers and MotoGP fans.”