Remote Control toy manufacturer Danbar and Turner Media Innovations are promoting the simultaneous launch of Turner’s new animated kids TV series, Flash & Dash, and Danbar’s Flash & Dash toy range with a series of tournaments across the UK, offering kids the chance to play with and take part in races using the RC cars.

Tournaments are already live at the following shopping centres, with more to come: St. David’s Dewi Sant, Cardiff; Lakeside, Thurrock; The Glades, Bromley; Braehead, Glasgow and The Potteries, Stoke.

The tour has been booked through out-of-home media specialist Brandspace, which markets promotional space for brand sponsorship, events, promotions, product sampling and tactical retail activity in UK shopping centres, transport centres, entertainment venues and sports stadia.

Flash & Dash, the series, is set to air on Cartoon Network Too from November 7 2009. As part of the deal, Turner Media Innovations are managing the product launch advertising campaign, including TV sponsorship of Flash & Dash, a TV ad campaign and a dedicated website.

Already a major hit in China, Flash & Dash is based around the adventures of twin brothers Frank and Karl who become part of the remote control racing world ("RC Racing"). Targeted at viewers aged four to nine, the animation will run on Saturday and Sunday mornings.