Ecover has appointed live media agency Closer to handle a major live marketing drive in 2012.

Closer will develop live marketing activity on the ‘Feel Good’ theme to run across the biggest family-focused festivals this year.

The agency’s group account director, Aimee Okafor, says: “Ecover is a fantastic brand which is taking on the biggest giants in the sector with the new ‘feel good’ theme.

“Closer is delighted to be able to play a role in bringing Ecover to British families with festival activity reinforcing the fact that Ecover products are kind to the home, family and environment.”