To celebrate the launch of the new family blockbuster, Despicable Me Sublime Promotions is conducting a national tour of the UK’s biggest shopping centres.

As part of a day of fun activities children will be given the opportunity to meet and have their photos taken with the characters. Photos will be uploaded to a Flickr photo page which can be accessed by the children.

Other activities will include a treasure hunt with a prize of tickets to an exclusive early screening of Despicable Me, despicable laugh activity where children and adults are invited to try out their best villainous laugh, and a chance to sample the brand new Namco Bandai computer game inspired by the film.

Matthew Loader from Sublime Promotions says; “We are very proud to be running this tour on behalf of Universal. Despicable Me is a fantastic film that offers plenty of fun for all the family, and this is the spirit we’ve tried to embody with the roadshow. We’ve endeavored to create an array of engaging activities that will capture the imaginations of people of all ages.”

Despicable Me, will be released in cinemas across the UK on the 15th October 2010, the national tour will visit shopping centres – including Westfield, London, The Trafford Centre, Manchester and Birmingham’s Bullring.