RPM is providing consultancy and on the ground production for the first ever Desigual London Kiss Party. Working with lead agency EML, RPM will help create the event which takes place on Potters Field, beside the Mayor’s office today, 28 July 2010, between 18.00 and 21.00.

The Desigual London Kiss Party is based on successful Barcelona fashion brand Desigual’s Kiss Parties, which have taken place over the last three years in Barcelona and Madrid. So far over 10,000 people have taken part by sharing a kiss at the events.

London participants collect free tickets from a branch of Desigual on Regent Street or in Westfield, which will then be exchanged for a limited edition t-shirt. The event will see entertainment come from Guilty Pleasures and Moshi Moshi Djs while the crowd will be encouraged to celebrate kisses; a universal symbol of love and harmony. These are values the brand wants to help share with consumers through these events.

The Desigual London Kiss Party is the second in the tour, following on from a successful event in Paris at the beginning of the month. The tour moves onto Berlin in September before finishing off back in Madrid, Spain.

Dom Robertson, managing director at RPM says: “It’s always great to work on creative brands that are willing to do things a bit differently. The previous Desigual Kiss Tour parties in Spain have been a massive success so it was great to be involved in the launch of the first London Kiss Party.”

Visit the Kiss Tour website www.desigualkisstour.com for all relevant information and the latest dates for all the cities the event will be visiting. The site will also allow visitors to upload photos and invite friends to the event via SMS and e-mail.