Anchor has invested £1m in a major relaunch of its Squirty Cream range, including a ‘squirty art’ competition targeting 1.5 million summer family event visitors.


A bold new can design, by global branding and design consultancy, Elmwood, has gone on shelf while marketing support will include an innovative new digital strategy as well as the eriential activity.


The Anchor Squirty Cream ‘squirty art’ promotion will appear at big summer family events including the Highland Show and the Bristol Balloon Show. Kids and grownups will have the chance to have fun with the brand and create their own squirty art which can then be uploaded on a new brand website, www.anchorsquirtycream.com.


The new site features recipes and squirts of art, with recreations of masterpieces like The Scream, and Sunflowers (by Vincent van Scoff). Other squirty interest for kids includes a cartoon series, ‘The Adventures of Little Squirt’.


There are prizes to be won by identifying cream-covered celebrities, and a competition to send in ‘Squirts and the City,’ where people are encouraged to cheer up their own urban landscape with a smiley squirt of Anchor cream.