iD Experiential and Alpro soya have teamed up to create an experiential campaign featuring the Alpro soya Breakfast Roadshow, a sampling campaign offering consumers the chance to win a family holiday in Devon.

The campaign includes a Breakfast Bar where consumers can sample a variety of products from the Alpro soya breakfast menu, including cereal with Alpro soya milk, fresh fruit with Alpro soya yogurt, strawberry and banana smoothies made with Alpro soya milk and Alpro soya fruited yogurts. They can also enter a competition to win the family holiday in Devon.

Later in the day, The Breakfast Bar transforms into an indulgent little treat bar, allowing consumers to try the Alpro soya dessert.

Consumers will also be invited to join the Alpro soya album on Facebook by having their photo taken on the stand. They are then given a unique code which they use to download their picture online and share with family and friends.

The Breakfast Roadshow will be visiting shopping malls, train stations and events such as the National Boat & Caravan Show.