Marketing agency RPM is running a TwelfthMan roadshow for The England and Wales Cricket Board from now until September 2012.

Walkers’ snack brand Sunbites is launching its biggest experiential campaign for 2012 with a roadshow backed up with a Facebook competition.

Schwarzkopf is running a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range created by Devilfish and Tribe.

Experiential agency Brand Belief is running its first World Foods Bistro Roadshow, bringing together a number of brands under one umbrella campaign.

Marketing agency whynot! is managing Malaysia Kitchen, a marketing and promotional campaign on behalf of Matrade, the Malaysian Trade Commission, throughout 2012.

Coca-Cola, Presenting Partner of the London 2012 Olympic Torch Relay, has unveiled a unique, highly sustainable fleet of hybrid support vehicles to lead over 8,000 Olympic Torchbearers.

Peugeot is backing the UK launch of its 208 model – which the car maker says is its most important launch for a decade – with a multichannel campaign led by INITIALS Marketing.

Raa Raa the Noisy Lion, from the pre-school TV show of the same name, has been entertaining young fans over the Easter holidays during a series of ‘meet and greets’ and shows at Westfield Shopping Centres across the country.

Allied Bakeries’ brand Kingsmill has today launched a Kingsmill ‘Big Lunch’ national road-show tour visiting 21 locations over the next five weeks.

Lucozade Energy today launches Win a Festival Road Trip campaign created and executed by Billington Cartmell.

Scorpio Distributors Ltd has launched promotional activity to encourage sales for its Aviator Watches at Gatwick, London Heathrow, Stansted, Glasgow, Manchester and Birmingham airports.

The Department of Health (DH) has appointed brand experience agency BEcause to help educate older consumers about the early symptoms of bowel cancer.

Event Marketing Solutions (EMS) has launched a new leg of the British Heart Foundation’s (BHF) marathon Heart Health road show, which has connected with more than 72,000, people in an award-winning three year tour.

Ecover has appointed live media agency Closer to handle a major live marketing drive in 2012.

This January evian has created an Alpine experience which is hosted in a custom built shipping container and will be situated on London’s Southbank from today, 11 January.

Halewood International’s alcohol-free wine brand, Eisberg, is collaborating with the British Liver Trust to launch the first ever national liver health campaign.

In January 2012, ‘The Timberland’ – a specially designed pop up shop in the form of a contemporary sailing boat – will be moored at the Tullett Prebon London Boat Show which runs from January 6th to the 15th at London‘s ExCel exhibition centre.

Until December 3rd, Sense will be touring selected Asda, Morrisons, Sainsbury and Tesco stores with the ‘you never grow out of a little comfort’ activity which features an inflatable Kleenex Balsam tunnel shoppers will be encouraged to walk through.

Integrated experiential & promotional agency, Brand Belief, has launched the Get Wine Wise campaign, which brings together seven leading wine brands in a fully integrated wine educational and tasting promotion.

The Old Spice Man Tour is launched in London today by Fox Kalomaski, the UK marketing agency who also devised the concept.