Ecover has appointed live media agency Closer to handle a major live marketing drive in 2012.

This January evian has created an Alpine experience which is hosted in a custom built shipping container and will be situated on London’s Southbank from today, 11 January.

Halewood International’s alcohol-free wine brand, Eisberg, is collaborating with the British Liver Trust to launch the first ever national liver health campaign.

In January 2012, ‘The Timberland’ – a specially designed pop up shop in the form of a contemporary sailing boat – will be moored at the Tullett Prebon London Boat Show which runs from January 6th to the 15th at London‘s ExCel exhibition centre.

Until December 3rd, Sense will be touring selected Asda, Morrisons, Sainsbury and Tesco stores with the ‘you never grow out of a little comfort’ activity which features an inflatable Kleenex Balsam tunnel shoppers will be encouraged to walk through.

Integrated experiential & promotional agency, Brand Belief, has launched the Get Wine Wise campaign, which brings together seven leading wine brands in a fully integrated wine educational and tasting promotion.

The Old Spice Man Tour is launched in London today by Fox Kalomaski, the UK marketing agency who also devised the concept.

Sleek MakeUP has teamed up with iD Experiential to create ‘The Sleek MakeUP Pop-Up Shop’ experience at Westfield Stratford.

Major grocery brands have again joined forces to help launch the 15th Gastro Alfresco campaign.

Mobile Promotions has won the contract to take Piaggio’s new MP3 scooter on a shopping centre launch tour.

Disney.Pixar’s Cars 2 life size models of Lightning McQueen, Finn McMissile & Mater will be making a pit stop as part of a tour of the UK.

Fisher-Price is going airside this summer with the unveiling of a children’s play area and UK retail outlet at Gatwick’s busy South Terminal.

Lego is working with Wax Live, the experiential arm of Wax Communications, to bring the Extreme Machine Challenge to the UK this summer.

iD Experiential will be touring the UK’s most creative music festivals with Alpro soya this summer, offering festival goers free Alpro soya goodies from an unmissable twenty foot high breakfast table and cereal bowl.

Marketing agency RPM have been working with laundry care brand Comfort, to launch their new Comfort Brights range through a national roadshow; ‘Comfort Brights and Whites’.

The Timberland Earthkeeper Power Camp will visit Camp Bestival over the last weekend of July after launching at Cornbury Music Festival where over 6,000 festival goers turned into Earthkeepers by generating energy to power a green battery.

whynot! are managing eight experiential weekends at farms across the UK to support the popular ‘Anchor Squirty Cream - Free Punnet of Fruit’ promotion currently in supermarkets.

Sleek MakeUP, the colour cosmetics brand, has teamed up with iD Experiential to create ‘The Sleek Shades of Summer’ - a series of experiential events at selected festivals and shopping centres throughout the summer.

Peugeot is launching a major experiential marketing initiative for the Peugeot 508 in RoadChef motorway outlets.

At selected International and Domestic Friends Life t20 matches this summer, marketing agency RPM will be working with The England and Wales Cricket Board (ECB) again to activate unique spectator engagements; bringing fans one step closer to cricket and the England Team.