Beverage Brands is promoting its WKD Iron Brew variant in pubs and bars with a ‘Play Your Cards Right’ style challenge, in which drinkers can win £100 by correctly guessing a sequence of cards.

Scratchcards with a £100 prize will be given away with bottles of WKD Iron Brew, while a ‘Brew or Bust Crew’ will be bringing the card-based theme to life in selected outlets, with a range of games using giant playing cards. Winners of these games will get vouchers for WKD products. There will also be WKD Iron Brew sampling in some outlets.

The ‘Brew or Bust’ activity will involve over 50,000 pub goers, according to Beverage Brands, and will be supported by regional radio activity to raise awareness of the campaign and also offering listeners the chance to participate in on-line competitions to win £100.