iD Experiential ran the latest in their workshop series at One Alfred Place, London on 29th July 2010.

The workshop entitled ‘What Women Want from Experiential Marketing’ attracted marketers from a host of companies including Pepsico, Nintendo, Bacardi, Brown Forman, Cadbury and Danone.

The iD workshop was co-presented by Jane Cunningham from the Pretty Little Head consultancy, which specialises in understanding the female audience for marketing.

The workshop, which was exclusively attended by brands that target women, gave some very insights into the female empathetic mindset and how experiential marketing, as a medium, ticks the boxes for how women like to be engaged with marketing.

As part of the session, iD donated three days of creative expertise to the winning team of a mock pitch game. The creative time was won by Colgate Palmolive & Suzuki.

iD Experiential run training workshops on a regular basis, for more information and an event schedule, please email danh@idinfo.com