Midori partners with New Look for West End VIP Day
As part of Midori’s ‘Create A Stir’ campaign, which sees the liqueur target a new generation of fashion and cocktail lovers, Midori’s brand experience team will have a branded bar in New Look’s Oxford Street and Marble Arch stores on 10th December.
Embracing the brand’s Japanese heritage, shoppers will be given the chance to sample Midori’s signature cocktail, the Midori Sour, served in a specially created sake cup.
The Midori and New Look deal also extends online with the two brands teaming up on Facebook, where Midori is offering facebook fans the chance to win New Look prizes on its Midori Mix page, plus Midori will have a presence on New Look’s editorial website, NL Daily.
West End VIP Day is a seasonal shopping spectacular which sees both Oxford Street and Regent Street pedestrianised, allowing shoppers to enjoy the West End’s shopping district completely traffic free.
Nick Barker, Midori brand manager, says: “We’re delighted to be working with New Look to give shoppers a real VIP experience. The activity sees us combine our consumer’s passion for fashion, cocktails and fun with friends and bring Midori to an even wider audience.”