go ahead! is becoming an official partner of Cancer Research UK’s Race For Life 2010 and will include product sampling at Race For Life events across the country from May to July, reaching over 700,000 women participating nationwide.

As part of the brand’s ‘Together We Feel Good’ campaign, go ahead! products and money off coupons will appear in over 500,000 goody bags given to participants at the events, while brand ambassadors will also give out the product to those watching and supporting.

At the eight biggest events in the country, go ahead! will encourage people to share their amazing moments by placing a message on a bespoke go ahead! message tree. Individual trees will be planted for the participants in memory of these moments and the status of their tree can be tracked on the go ahead! website. They will be informed of where in the UK their tree has been planted should they wish to visit it.

go ahead! will also offer those taking part in Race for Life 2010 and their supporters the opportunity to enter a competition to win a spa weekend break at www.goahead.co.uk . The go ahead! website will also offer participants fundraising ideas and tips to boost sponsorship money.

Alice Cadman, brand director, go ahead! says: “Partnering with Race For Life is a natural fit for go ahead! Supporting such a great cause is important to go ahead! consumers. The campaign is very much focused on getting go ahead! products directly into the hands of our core target audience.”