Fred Perry has appointed The Tailor of Shoreditch (Tailor) to assist in the creation and production of the brand’s VIP guesting suite and opening party at the forthcoming gig by The Specials at Alexandra Palace on the 3rd November.

Fred Perry will be hosting a pre and post gig VIP experience and opening party for invited guests, press and competition winners.

Richard Martin, director of marketing, Fred Perry says: “We chose The Tailor of Shoreditch based upon a number of factors. Having seen some of their recent productions it was clear that the agency has a real understanding of youth and subculture – that, mixed with a clear love for the Fred Perry brand made them the obvious partner for this activity.”

Ian Irving, founder, The Tailor says: “The experience we are creating will celebrate the collaboration between The Specials and this iconic British fashion label - a brand that I personally love and one that has true heritage, resonance and strong brand values.

"This is the start of a long term relationship with Fred Perry and we are thrilled that it is starting with a project that not only involves the seminal band The Specials but also celebrates Fred Perry’s approach to collaboration.”