Mexican sauce brand Cholula Hot Sauce is linking up with 20th Century Fox Home Entertainment for a promotion to mark the DVD launch of ‘A Good Day to Die Hard’

Vimto is running a major summer marketing campaign, including a link-up with Sony’s music video website, vevo, and a Facebook competition

Shloer is running an on-pack promotion offering consumers a one in 10 chance of winning one of 200,000 summer-themed prizes

Sage Appliances is launching its new home appliances range, Sage by Heston Blumenthal, with support from iD In-store

Ginger Grouse, the new alcoholic ginger beer from the makers of The Famous Grouse, is touring UK food festivals to engage with younger, more adventurous consumers

Desperados tequila flavoured lager is continuing its festival activity with the Field Day festival in Hackney

Levi Roots is offering consumers the chance to turn musical notes into bank notes this summer in a nationwide on-pack promotion

The if agency is running a UK tour for Aqua Pura, including a link to Cancer Research UK, sampling and a competition to win a VW camper van

Brand activation agency Toucan has created what it believes is a first-ever campaign for Tracklements speciality chutneys, mustards and relishes

Passers-by who play with Volvic Juiced’s new interactive billboard will be able to win prizes – but only if they touch it in the right places

Integrated below the line agency whynot! has been commissioned by Britvic UK to enhance Pepsi’s brand visibility and consumer engagement within the leisure channel.

The German tourist board has launched ‘Germany Rocks’, offers UK consumers the chance to win tickets to some of Germany’s biggest music festivals

A G Barr is launching what it claims is its biggest-ever on-pack promotion for IRN-BRU, BRU-SKIES

NIVEA is challenging women to take part in a spectacular open air dip in London’s Covent Garden this weekend, as part of its summer long ‘dare-to-dip’ campaign.

Canon is backing its new mirrorless camera range with an integrated promotional campaign, led by a combination of social media and experiential

Givenchy brand ambassadors are performing ‘gentlemanly’ deeds to launch new men’s fragrance, Givenchy Gentlemen Only, to Londoners

Nutella is launching a nationwide campaign with balance bike manufacturer Kiddimoto for the best kids' decorative design for cycle helmets

Premium Spanish wine brand Campo Viejo brought Barcelona to London's South Bank during its ‘Streets of Spain’ festival over the May Bank Holiday

Costa Ice is being backed with an integrated campaign including underground ads activated when the temperature reaches 22 degrees and a national sampling tour

Yorkshire Tea ran an experiential event aboard the Orient Express yesterday, organised by brand experience agency BEcause.

Three Barrels brandy has added a brand new microsite – TheHouseBrandy.com – to engage with consumers

Ye Olde Oak Hotdogs is running an on-pack prize promotion offering Corgi Toys as prizes

Lactalis Nestlé Chilled Dairy has launched an on-pack promotion to support its Munch Bunch Drinky+ drinking yoghurt brand.

evian UK fans who retweet the brand’s new Baby & Me ad will be entered into a draw to win tickets for the BAFTA TV Awards.

To celebrate its 30th birthday, Diet Coke is visiting Tesco stores with a bespoke photo offering consumers the chance to feature on Facebook

Experiential marketing agency Ignite has promoted Simon Tracey to head of client services

Yeo Valley has launched an on-pack offer giving shoppers the chance to win one of two brand new Land Rover Freelanders or £25,000 in cash

The Big Kick has hired Neil Survilla, former managing director of experiential staffing agency Kreate, as head of experiential

Helen Hanson, founder and director of Hel’s Angels, says that experiential agencies and staffing companies must invest time and resources in training students they recruit as Brand Ambassadors.

Adding an experiential dimension to focus groups can transform the insights gained, explains Andy Barker, qualitative director at customer insight agency Engage Research.

Tyrrells crisps is offering consumers the chance to win a beach hut for their garden

Kick Energy has launched an on-pack promotion linked to the new Tomb Raider game, offering an island escape holiday in Thailand

Mentos is offering consumers the chance to win £100,000 in its new Augmented Reality ‘Shake Your Money Maker’ promotion

Heinz is partnering with gastronomic duo Bompas & Parr to create 57 exclusive Heinz Beanz Flavour Experiences

Premium Spanish wine brand, Campo Viejo is running a major consumer experiential campaign and is launching new packaging, advertising and customer support throughout 2013

Coca-Cola is promoting new reduced sugar Sprite via a Facebook app giving away coupons and sampling in grocery retailers

Hackett London is launching an integrated global campaign offering the chance to win an Aston Martin Vantage V8 Roadster

Unipart Car Care Centres (UCCC) has teamed up with Sky Sports for a promotion integrating TV, web, mobile and social media

Appletiser is offering consumers the chance to win tickets to a private performance by platinum-selling singer songwriter Eliza Doolittle at a secret London location

The latest edition of McDonald’s Monopoly, with game mechanics and creative elements by The Marketing Store, launched this week

Suremen Lotus F1 is running an on-pack promotion offering the chance to win a test drive in the Lotus F1 Team car in the South of France

Brand Belief is launching Mixorama, a new cocktail-themed grocery experiential campaign for spirits and liqueurs brands

Kingsmill is appealing to the UK public to name their favourite Lunch Spot on a special map hosted on the Kingsmill Facebook page

Dairylea is launching a “moo-ing” pack promotion giving families the chance to win one of 10 holidays each worth £10,000

New Heinz Tomato Ketchup blended with Sweet Chilli launches on Facebook with the chance to win a limited edition bottle

Lucozade Energy has launched a new on pack offer on its exotic Caribbean Crush flavour, offering the chance to ‘Win a Beach Festival Adventure’ in Spain.

Yeni Raki, the Turkish spirit brand, is raising awareness of its brand via an experiential campaign called ‘The Spirit of Istanbul Week’ and the chance for consumers to win their own ‘Spirit of Istanbul House Party’

New Zealand gourmet yogurt brand The Collective Dairy is promoting its products in the UK with a competition to find the Cow of the Year 2013.

Lindt is running its first-ever on-pack promotion for its iconic Lindt Gold Bunny product, offering the chance to win a ‘24-Carrot Gold Holiday’ worth up to £10,000.

Highland Spring has unveiled a new on-pack promotion, Here Comes Summer

Spark & Fuse has been working on Tesco’s annual Mum of the Year awards, due to be televised on Mother’s Day on C5

Mineral water Iceni is launching a new “Iceni Grassroots Hockey Giveaway” across England.

Mix-at-home soft drink company SodaStream is launching a new selection of flavours exclusively to its UK Facebook fans

Beringer is running a golf putting challenge where consumers can win £500,000

Blackjack Promotions has been appointed by Italian motorcycle manufacturer Piaggio to drive sales of its new Moto Guzzi California 1400 bike.

Volvic’s Touch of Fruit roadshow is touring UK Cash & Carries to share free samples, POS kits, and hundreds of tropical prizes.

KP Snacks is rerunning its Snack Tracks promotion for the second year with bigger and better prizes.

Cloud Nine Incentives and Aardman Animations are offering agencies the chance to win a Golden Morph Award for the funniest short animation

AllStar UK is launching a new experiential marketing and promotional staffing company, Zest

Potato brand GreenVale Farm Fresh is being supported with a £1 million marketing campaign including promos offering Le Creuset cookware as prizes

Brand experience agency BEcause is running an experiential roadshow for LEGO based around its new Legends of Chima range.

Car rental company Avis and airline Flybe have launched a year-long consumer-facing through-the-line campaign to celebrate a decade of working together.

Molson Coors is offering a one-in-four chance to win ‘Brilliantly British’ prizes on promotional packs of Carling

Kate Burroughs, senior account manager at iD Experiential, argues that sampling alone is not enough to create an engaging and memorable brand experience.

POM Wonderful is to run an on-pack summer drinks party promotion as part of a £1.2m advertising campaign

The launch of Coke Zero Cherry is being supported with ASDA in-store activity, sampling and online on the ASDA website, ASDA Facebook page and Coke Zone

evian and Badoit are celebrating the EE British Academy Film Awards with activities including a VIP ticket competition through Ocado

Glamour magazine is promoting its first range for Very.co.uk with a virtual ‘hangout’ with Glamour’s fashion team, including editor Jo Elvin, plus competitions

Office workers can win their own supply of Diet Coke, delivered to their desks by a Diet Coke ‘Hunk’ like the one in the latest TV ad for the soft drink brand

Antalis and Konica Minolta are targeting print and design firms with a prize draw offering £100,000 in prizes

Brand experience agency RT Marketing has been bought out by its management from majority shareholders Premier Team Holdings.

Crisp brand McCoy’s launches a new on-pack promotion today linking to its role as Official Snacks Sponsor of the Professional Darts Corporation (PDC).

Health and fitness nutrition brands Maxitone and Maximuscle have appointed Circle Agency to deliver experiential events across the brand portfolio.

Stagecoach has launched its new Eco Bus with a break-dancing bus driver, a troop of 25 dancers in Stagecoach-green ‘onesies’ and EcoBikes.

Westfield UK has launched an interactive digital rate card, including a Virtual Reality tour, for all the experiential advertising spaces at its four UK shopping malls.

Swatch is running a Twitter ‘True Love has Nothing to Hide’ Valentine’s Day prize promotion.

Amoy has launched a national roadshow to inspire the public with new ways of making Oriental dishes quickly and easily, kicking off in Glasgow.

Dell has launched a three month long experiential marketing campaign at London’s Heathrow Terminal 5.

The Sun paid for tolls on M6 motorway today (21/01/13) to cheer people up on Blue Monday, officially the most depressing day of the year.

Volvic is launching a social media search for talented bloggers, photographers and social media addicts to form ‘Team Volcanicity’ and represent the brand online.

Kellogg’s Special K is running a nationwide sampling tour to encourage consumers to try the brand’s new and existing range of breakfast and snack foods which can be enjoyed throughout the day.

Apollo astronaut Buzz Aldrin is fronting a new global promotional campaign from Unilever for its Lynx Apollo brand offering the chance to win training as an astronaut and a trip into space.

Dairy supplier Adams Foods is launching an integrated campaign, leveraging its ‘Tiny Cowboy’ advertising character, to drive awareness of Pilgrims Choice Lighter.

Independent promotional verification company PromoVeritas is teaming up with The Sun to run a weekly feature, CompWatch, in the newspaper’s Mrs Crunch section every Thursday.

Coca-Cola and WWF have joined forces to launch Arctic Home, to raise awareness and funds to help conserve the home of the polar bear and create a positive future for the Arctic.

Hunter Boots, the UK wellington brand, has appointed social media agency We Are Social to deliver a global Facebook campaign.

Experiential and event production specialists Creator International has appointed Andy Harrison as client services director.

Halewood International is running experiential for its Crabbie’s Alcoholic Ginger Beer brand, offering a ‘safe haven’ for men from the stresses of Christmas shopping

Tesco has teamed up with Michelin starred chef Mark Sargeant and top food blogger Miss Marmite Lover to support its range of Cypriot new potatoes.

CURB Media is launching an audience measurement system for experiential marketing in shopping malls which uses cutting-edge facial recognition technology.

The popular ‘Designated Driver’ campaign from Coca-Cola Great Britain is back, helping reward responsible drivers with free drinks during the festive period.

Italian Mineral water S Pellegrino has launched a new smartphone app to help foodies create restaurant-quality cuisine in their homes.

Volkswagen is running a series of interactive ads during tomorrow’s The X-Factor semi-final live show tomorrow to encourage viewers to vote for their favourite song of all time.

Vimto is running a promotion for its Weight Watchers Soft Drinks range in the New Year which will include money-off coupons and sampling activity.

Kick Energy drink is offering consumers the chance to win a tropical island adventure in Thailand as part of a Far Cry 3 on pack promotion.

Richard Vincent, head of consumer at Jack Morton Worldwide, explores the issue of measurement in experiential marketing

Lurpak has launched a new iPhone and iPad App aimed at helping consumers create the perfect Christmas dinner, complete with advice from Rutger Hauer.

Shopper marketing agency Live & Breathe has been appointed by Danone Waters to work on its evian and Volvic water brands.

Australian ice cream brand Bulla Creamy Classics is offering Australian expats in the UK and the US the chance to win a trip home

CURB Media has created a campaign for the Swiss Tourist Board where consumers can win holidays by freeing objects from blocks of ice.

Last minute holidays brand Latedeals.co.uk is offering a prize holiday to the Best Movember Moustache.

Coca-Cola Great Britain is again running its seasonal ‘Holidays are Coming’ TV commercial and nationwide Coca-Cola Christmas Truck Tour.

Fox’s Biscuits is launching a ‘golden ticket’ promotion across special packs of its Fox’s Favourites variant, giving consumers the chance to win £250 instantly.

The Feel Good Drinks Company is offering consumers the chance to design and win their very own hobbit’s den.

UK field marketing agency Gekko has been appointed by SodaStream to handle its merchandising activity and in-store field teams in the build up to Christmas.

Experiential specialists Circle Agency is running experiential for cruise line Royal Caribbean International at Shrek the Musical at the Theatre Royal, Drury Lane.

Specialist Experiential marketing agency Sense has this month (October 2012) opened offices in Hong Kong to service clients in both Hong Kong and China.

Experiential agency Sense is working with Kimberly-Clark’s Kleenex Balsam on the brand’s 2012/13 sampling road-show.

Integrated agency Multiply has created an on pack prize draw promotion, ‘Win Alfie’s Toys’, for Huggies Super-Dry nappies.

Soft drinks manufacturer Britvic is launching a national sampling campaign for drench juicy spring water.

Heinz is running Facebook competitions as part of a TV-led multi-media campaign retargeting HP Sauce at a younger male audience.

PG tips has launched an interactive Facebook app to support its current on-pack promotion which offers consumers the chance to win an instant cash prize of up to £5,000.

Greggs is being taken over by zombies craving the bakery chain’s limited edition range of Halloween themed treats, in a new digitally-led integrated campaign.

Britvic and PepsiCo are linking up with mega-successful computer game Halo 4 to run the biggest ever marketing campaign for Mountain Dew Energy in the UK.

PepsiCo and Britvic have joined forces to create an on pack promotion with The X Factor Live Final offering tickets to the December final in Manchester.

Household cleaning brand Spontex in running an on-pack competition to win £5,000 linked to its sponsorship of hit Sky 1 comedy Trollied.

Kellogg’s Special K brand has created what it claims is the world's first high-street shop where customers pay by Tweet instead of money.

Virgin Active will be driving student memberships across the UK through Leeds-based boutique promotional staffing agency iMP.

Arla Foods’ long life milk brand Cravendale is launching an on-pack promotion to support its latest ‘Cats With Thumbs’ campaign.

Ocean Spray is running an on-pack promotion giving away 50 bouquets a day in October 2012, as part of a partnership with Cancer Research UK for Breast Cancer Awareness Month.

Carlsberg is teaming up with Sky Sports to run a 10 week long prize draw campaign which exclusively targets customers shopping in convenience stores.

Monarch airline is running a ‘ski boot’ bar at UK indoor ski slopes to promote its new ski routes.

Vimto is sponsoring Freshers’ Week at the University of Bolton this year, and will be distributing cans to new students as part of a ‘goody bag’.

Delamere Dairy, the UK speciality dairy, is running an experiential campaign at a range of family friendly events and food festivals around the North West of England.

Natural Balance Foods is running a major promotional campaign for its wholefood brand, Nakd, under the slogan ‘Get Your Smoosh On’.

McCoy’s crisps is offering darts fans the chance to win a visit from two top level professional darts players to their local pub.

Blackjack Promotions' resident magician Danny Hall is entertaining train passengers travelling into Stratford during this summer’s sporting events.

MH Foods is targeting UK fire stations with a multichannel campaign for its low calorie Fry Light BBQ spray brand through Fountain Marketing.

Media planning and buying agency Arena Media has created a new Facebook game, ‘Globe Trotter’, for Thomas Cook.

Jack Morton Worldwide recruited 20 young men to ride pink Vespa scooters down London’s Regent Street to support the opening of US fashion chain Juicy Couture’s UK flagship store.

Elastic, the specialist in-bar activation marketing agency, has won the UK on-trade activation business for Jameson, the world’s biggest selling Irish whiskey brand.

Britvic and PepsiCo UK are extensively sampling Mountain Dew Energy and SoBe V Water this summer, to connect with around one and a half million consumers.

Glacéau vitaminwater is running a new campaign, Skip the Dip, complete with a Facebook app which offers consumers the chance to feature in their own personalized newsreel.

Mars Ice Cream is extending its ice cream van sampling tour into September 2012, with a converted VW camper van touring UK beachside resorts and county fairs offering consumers samples.

Premium vodka brand Belvedere is launching its first ever international Love Brunch party in Ibiza next month with a Facebook competition to win four tickets to the party, return flights and accomodation.

Short term lender Peachy.co.uk is running an experiential campaign in London and Manchester featuring promotional staff in peach-coloured dresses handing out peaches to passers by, telling them to “Have a peachy day!” as they do so.

HJ Heinz has appointed integrated agency The Big Kick to handle experiential, below the line and digital marketing for the launch of its first venture into the UK soft drinks market, LoL.

Cravendale milk has launched a fully integrated summer campaign, ‘Come Home to a Cuppa’, which includes a partnership with tour operator Thomas Cook offering consumers the chance to win a holiday voucher, a trip to London or a trip to Menorca.

Nestlé Cereals has launched a new promotion, ‘Find A Scarecrow’, across a range of its cereal brands, including Cheerios, Shredded Wheat, Shreddies and Golden Nuggets.

Promotional agency Broccoli is running a sampling campaign to promote California Raisins to active consumers and families in 45 Everyone Active leisure centres.

Event Marketing Solutions (EMS) has recreated the natural habitat of the giant panda in central London as part of an experiential campaign by Ogilvy Public Relations to ignite panda fever across the capital.

Freeview is launching a ‘Summer of Sport’ campaign, including roadshows and roving hit squads, in advance of the London Olympics.

Soft drinks brand SodaStream is carrying out a nationwide tour of key shopping centres as part of its summer sampling activity.

Experiential agency Carbon Marketing has made two new appointments. Nicola Rodrigues joins as group account director, while Sophie Colley comes on board as an account manager.

GetTaxi, the free taxi ordering app, is launching its first-ever Facebook competition to drive growth in the app’s UK Facebook followers.

innocent, the official smoothie and juice of the London 2012 Olympic and Paralympic Games, will be running a competition on Twitter giving away tickets to a different Olympic event every day.

Soho based creative agency babyGRAND Marketing has created an on-pack prize promotion for premium drinks brand Cawston Press, in conjunction with Jaques of London, the oldest games manufacturer in the world.

Britvic is launching a summer marketing push for Lipton Ice Tea, with a UK-wide sampling campaign challenging consumers to join the ‘Ice Teavolution’, using the tagline ‘surprisingly tasty and refreshing’.

Naked Juice is promoting its smoothies with a major London-focused sampling campaign plus an online game with guaranteed prizes every round, including a VIP trip to Santa Monica.

Boost Energy drinks is offering consumers the chance to win £10 every hour and collect reward points at the same time. The campaign was created for Boost by creative agency, Propaganda, and digital agency Hive.

The All England Lawn Tennis Club Championships Ltd (AELTC) has appointed Space to widen the Wimbledon brand experience around the SW19 area.

Ambrosia has launched an experiential campaign to promote its new range of Ambrosia Rice snack pots, created by integrated promotional marketing agency, Wax Communications.

Global brand experience agency Jack Morton Worldwide has appointed Richard Vincent, co-founder and former chief executive of Smartfusion, as vice-president, head of consumer.

With Wimbledon starting soon, Highland Spring has unveiled its latest on-pack promotion, Win Mini Tennis. The promotion follows on from the bottled water brand’s ‘Win Chris Hoy’ competition, where consumers could win training sessions with Chris Hoy.

Cadbury is launching an on-pack promotion, entitled ‘You Win, if GB Wins’, where consumers can win cash prizes if Team GB athletes get medals at the Olympics and Paralympics.

Pilot Pen Company begins a UK wide roadshow today (June 8 2012) to highlights the benefits of its FriXion range of erasable pens. The roadshow kicks off at London’s Bluewater Shopping Centre.

Emmi CAFFÈ LATTE has appointed i2i marketing to mastermind a new experiential campaign to help support the launch of two new flavours in June 2012.

Malibu, the coconut flavoured rum, is rerunning last year’s successful ‘Malibutique’ experiential and digital campaign, with a range of new initiatives and brand partners and a Facebook app.

Cordial producer Belvoir Fruit Farms is offering two consumers the chance to win a Land Rover Freelander 2 or £15,000 cash.

Samsung Electronics Co has launched what it says is the first premium pop-up experience space, the Samsung Mobile PIN, as part of the marketing around its new Galaxy S III smartphone.

Lufthansa, one of the world’s largest airlines, has appointed integrated agency, Space to drive awareness of new direct flights from Manchester and Birmingham to Berlin.

A competition run as part of the relaunch of Starburst earlier this year will see a new exclusive pack of red Starburst sweets launch in Asda.

Soft drinks brand Vimto is launching a summer marketing campaign, including exclusive music content and interactive online games, as the latest phase of its ‘Seriously Mixed Up Fruit’ campaign.

Dr. Oetker’s Chicago Town brand is running a promotion, ‘The Best Seats in Town’, offering smart TVs, sound systems and gaming consoles as prizes.

Walkers’ snack brand Sunbites is launching its biggest experiential campaign for 2012 with a roadshow backed up with a Facebook competition.

Schwarzkopf is running a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range created by Devilfish and Tribe.

Canon is using Denny Bros and SCA Packaging Print & Supply Chain Solutions to deliver print for its ‘Power to Celebrate’ UEFA EURO 2012 promotion.

Coca-Cola Great Britain (CCGB) is celebrating the 2012 UEFA European Football Championship with a new integrated campaign.

P&MM Live! the events production division of P&MM Events & Communications has appointed Stuart Allum to head up its Live! Division.

Appletiser is running 192 days of sampling to back its new ‘Sparkle on’ campaign. The £3m campaign includes digital, PR and the national sampling.

Specialist alcohol marketing agency Elastic has created a new 'Love GB – Love Great Beer' campaign for Bury St Edmunds-based brewer Greene King.

Experiential agency Brand Belief is running its first World Foods Bistro Roadshow, bringing together a number of brands under one umbrella campaign.

hmv is offering consumers the chance to win 60 albums and 60 DVDs as part of a poll to mark HM The Queen’s Diamond Jubilee.

United Biscuits (UBUK) is launching a new football-themed promotion for its McCoy’s snack brand this summer in the UK and the Republic of Ireland.

The IPM and the BCSC are to run a breakfast seminar revealing the results of new research into experiential marketing.

Nestlé Confectionery is offering 10 consumers the chance to win a cash prize by finding a golden ticket in the wrapper of a Kit Kat.

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

Travel retail promotions specialist Blackjack Promotions is expanding its operations to three more UK airports.

Coca-Cola, Presenting Partner of the London 2012 Olympic Torch Relay, has unveiled a unique, highly sustainable fleet of hybrid support vehicles to lead over 8,000 Olympic Torchbearers.

Spotify and Coca-Cola have announced a strategic partnership that sees the music technology platform become the key underlying technology for Coca-Cola Music globally.

Experiential agency Hotcow is rolling out an experiential sampling campaign for Danone’s Activia Pouring Yogurt brand called 'Shake Up Breakfast'.

Schweppes is preparing for a summer of British occasions with a campaign including the chance for consumers to win a photo shoot with a royal photographer.

Peugeot is backing the UK launch of its 208 model – which the car maker says is its most important launch for a decade – with a multichannel campaign led by INITIALS Marketing.

Integrated marketing agency Momentum UK has been appointed as Asda’s instore event partner, to develop and execute customer ‘retailtainment’ experiences across its UK stores.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

Britvic and TOYS ‘R’ US have partnered for a promotions for Robinsons Fruit Shoot, with a £5 off voucher for the toy store chain and the chance to win a £500 TOYS ‘R’ US trolley dash.

Consumers are being offered the chance to win VIP FA Cup final tickets in a major on-pack promotion to celebrate AB InBev UK’s Budweiser sponsoring The FA Cup.

Drinks business Global Brands is running a promotion for its VK brand which it claims is offering every VK consumer a prize, with the total value of the prizes on offer set at £4.5m.

The if agency, the Manchester-based direct communications agency, is today launching a major nationwide Easter promotion for Matalan with 30 UK family beach holidays for four as prizes.

Allied Bakeries’ brand Kingsmill has today launched a Kingsmill ‘Big Lunch’ national road-show tour visiting 21 locations over the next five weeks.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

The LEGOLAND Windsor Resort is launching a partnership with department store, BHS, which sees BHS customers rewarded with a ‘Kids Go Free’ entry offer for the theme park, plus the chance to win a stay at the new Legoland Windsor Resort Hotel.

Holiday Inn has joined Aardman and Sony Pictures’ pirate crew for a promotion that links the hotel brand with the cinema release of The Pirates! In an Adventure with Scientists from March 28 2012.

Peugeot in Panama is running a competition on newly-popular social networking site Pinterest, challenging the car marque’s online fans to find the missing pieces of a range of images of Peugeot models cut into jigsaws.

Outdoor power tool specialist STIHL is investing £1 million in a major seasonal sales promotion campaign for the UK market to drive footfall and sales across its network of over 600 specialist STIHL Dealerships.

Feel Good Drinks has partnered with upcoming animated film, The Pirates! In an Adventure with Scientists!, for its largest ever on pack promotion.

Cadbury is launching what it claims is its first on-pack ticket package giveaway linked to the London 2012 Olympic and Paralympic Games.

Mint brand Trebor is offering 19 consumers the chance to win a VIP trip to the London 2012 Olympic and Paralympic Games through an on-pack promotion called the Trebor Baton of Sweet Success.

Adult soft drinks brand Shloer, owned by Merrydown plc, is running its first ever consumer on-pack promotion which is being backed by a £1 million prize fund and a high profile TV advertising campaign.

Powerade has launched an exclusive on-pack offer giving away the Powerade Olympic Games Sports Bottle free with every purchase of promotional packs of Powerade ION4 and Powerade Zero.

Water brand This Water has teamed up with non-profit organisation Peace One Day to give away a prize every day as part of its biggest ever on-pack promotional campaign.

The UK’s biggest promotion, the McDonald’s Monopoly campaign, kicks off for 2012 on 21 March at 11.00am, with prizes worth millions of pounds on offer.

L’Oreal has commissioned The Work Perk to deliver OPIUM samples direct to office workers' desks

OgilvyAction has developed a massive multi-channel retail and trade promotional activation initiative for Castrol, leveraging the motor lubricant brand’s many sporting tie-ups including the Olympics and Euro 2012.

Following last year’s Limited Edition Heinz Tomato Ketchup with Balsamic Vinegar, Heinz is using Facebook to promote its new Heinz Tomato Ketchup blended with Indian Spices.

Pepsi and Britvichave teamed up to launch the ‘Transform Your Patch’ campaign, which lets consumers raise funds to regenerate local community spaces.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

YAZOO, the milkshake brand, is launching a new through-the-line campaign targeting a young adult audience, offering a £10,000 grand prize.

Glacéau vitaminwater is featuring Jessie J in an on-pack promotion celebrating its link (via parent company Coca-Cola) with the London 2012 Olympic Games.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Allied Bakeries is offering consumers a grow-your-own Herb Garden kit in a new on-pack promotion for the Allinson brand.

The Soft Drinks category has seen two consecutive years of strong growth, despite the challenging economic conditions, according to Coca-Cola Enterprises (CCE).

Italian cheese brand Galbani is inviting Great Britain to ‘Celebrate the Italian Way’ in the run up to the nation’s summer of festivities – complete with an Italian spin on a British icon, the double-decker Routemaster bus

Coca-Cola Great Britain has welcomed the launch of a new Experiential Marketing Code of Conduct in the UK, and will be requiring all its marketing agencies to abide by the new rules.

Bord Bia, the Irish Food Board, is promoting its Quality Assured Beef with a ‘Grasstronomy Farm’ campaign created by integrated marketing agency, Spinnaker.

Morrisons is targeting consumers with what it claims is its biggest-ever promotion, with 250,000 Disney soft toys to be won instantly in-store and the chance to win VIP family holidays to DisneyLand Paris as part of the theme park’s 20th anniversary celebrations.

FMCG agency Fountain Marketing has created sponsorship, social media, compeitions and experiential activity for client Capricorn Somerset Goats Cheese

SpaceandPeople and CBS Outdoor UK have announced that they have secured the concession to manage experiential and immersive activity campaigns at First Great Western’s (FGW) 210 train stations.

INITIALS Marketing, the independent creative communications agency, has restructured its board and made a number of promotions as part of its growth strategy for 2012.

Weekly free magazine Sport is handing out Star Wars ‘light sabres’ on the streets of London today (10 February 2012).

Feel Good Drinks is running what it claims is its largest ever on pack promotion, a competition offering the chance to win a VIP overnight trip to London and tickets for four to see Mamma Mia!

Snacks brand Feasters taps CRM and unique code specialist Hive for Asda-exclusive year-long on-pack competition