The UK’s biggest dairy spread brand, Clover, is set to launch a brand new TV advertising campaign for Clover Lighter.

The TV advert features a choir filled with fifteen eccentric and life-loving OAPS, and premieres on UK screens on 8th October during the X Factor.

The ad campaign will be supported with outdoor and cinema advertising, experiential marketing and PR as well as a dedicated Clover Lighter Facebook page.

The ad, filmed at a family food and music festival in Suffolk in front of a real festival audience, sees the choir singing (and rapping!) the hip-hop song ‘Can I Kick It?’ and transforming the lyrics to ‘Can I have it’.

The choir helps to deliver the brand message, that with 32 calories per 7g serving, Clover Lighter gives people more freedom to enjoy the foods they fancy without feeling guilty. So it’s now a question of… “Can I have it? Yes you can”!

Head of marketing for Butters and Spreads, Louise Pike, says: “We wanted to launch a campaign that connects with its audience and lightens their mood, helping us to disrupt and grab their attention. The life loving choir and ‘Can I have it? Yes you can’ lyrics are perfect to deliver the brand message that by opting for Clover Lighter consumers have more freedom to enjoy the foods they fancy without the fear of an expanding waistline.”