BIC 3’s hair raising campaign kicked off in style last week with a stunt on London Bridge.

A team of BIC 3 barber babes were on hand to offer hair raising experiences to the lucky men who braved the barber’s chair.

The stunt highlighted the launch of BIC 3’s new on pack promotion, which offers adrenaline junkies the chance to win one of 75,000 hair raising experiences simply by purchasing two packs of BIC 3 Shavers.

The promotion is being supported by a PR campaign and adverts in key men’s titles.

For more information visit www.bigbicshave.co.uk