Amarula, the premium cream liqueur distributed in the UK by leading independent distributor First Drinks, is creating an African oasis in the heart of Edinburgh this summer and offering consumers the chance to win a ‘Safari in a Suitcase’ – including a CD of African music, a bottle of Amarula, a designer cocktail kit, martini glasses, traditional South African Braai cooking equipment and summer garden lanterns.

The event, which takes place between the 22nd and 25th July in St Andrews Square, will feature a safari bar with celebrity mixologist, Ben Reed, demonstrating summer serve suggestions to consumers and local bartenders. Live African music and craft workshops will further bring the brand to life.

First Drinks expects thousands of consumers to try Amarula over the course of the four-day event.

The Edinburgh ‘oasis’ follows a similar event in London's Bedford Square last August.

The event will be heavily promoted in the consumer media through competitions and feature content in targeted national, regional and listings press to help draw in the crowds.