Vimto Soft Drinks has signed its Levi Roots brand up as official soft drinks sponsor of the Parklife, Osfest and Mifest summer festivals.

US brand communication agency inVNT is expanding globally with the launch of a London office as part of an aggressive growth plan.

Marks & Spencer has appointed marketing agency RPM to help deliver its ‘Farming for the Future’ sustainability initiative through activity at major Agricultural Shows this summer.

Fruit flavour chew brand MAOAM has signed up as sponsor for the Ride to Glory, a national professional BMX competition.

Captain Morgan’s Spiced is running a through-the-line football campaign including an unofficial football anthem for summer 2012, competitions, themed events and parties.

Barefoot Wine has signed up environmentalist and adventurer Ben Fogle to front its annual Beach Rescue Project, aimed at keeping Britain’s beaches ‘barefoot friendly’ in 2012.

Computer company Dell unveiled its new Ultrabook Experience with an integrated campaign including experiential marketing at secret locations across London on Friday, hosted by TV gadget girl Suzi Perry.

Casio is set to promote its new Premium range of watches at Heathrow’s Terminal 5, with staff supplied by Blackjack Promotions.

Jameson is running an on-trade retailer programme, a sampling campaign and on-pack promotion for St Patrick’s Day 2012.

RPM is set to host a Sky Arts Den experience at Bath Literature Festival, Brighton Festival and The Hay Festival of Literature and Arts, that encourages consumers to ‘be inspired’ through a re-discovery of the arts.

Motorola Mobility has launched an integrated marketing campaign to celebrate the launch of the Motorola DEFY MINI and highlight the device’s capabilities both on and off the slopes.

Celebrating one of the UK’s biggest years of sport, the Sainsbury’s Sport Relief Mile is back with a host of famous faces from the world of sport and entertainment to help the nation go the extra mile.

Experiential and brand experience agency Ignite has unveiled Carlsberg’s new corporate hospitality lounge at Arsenal Football Club’s Emirates’ stadium.

Blackjack Promotions has been tasked with providing staff for Chivas Regal’s global travel retail campaign ‘The Art of Hosting’.

To encourage pre-booking taxis over the holidays 118 118 is today launching a campaign which sees the directory enquiry service offering free cabs for Londoners.

Corona Extra is launching ‘Corona Extra Summer’ this December with a pop-up beer garden designed to disrupt the traditional Christmas party season by offering consumers an alternative summer serve in the middle of winter.

Midori is partnering with fashion retailer New Look to give Christmas shoppers the VIP treatment on West End VIP Day.

To support the exclusive partnership between grocery retailer giant Asda and New Zealand’s largest premium beer brand, Steinglager Classic, Rugby World Cup Champion players Jerome Kaino and Keven Mealamu from the All Blacks, will appear at a London store today, Thursday 24th November2011 from 4pm.

Blackjack Promotions has teamed up with Liverpool John Lennon Airport to provide a monthly entertainment event, Funday Fridays, for passengers who make their way through the airport.

Brand experience agency Flourish Creative has been selected by Metro to design and build an experiential environment at the O2 Arena during this week’s Barclays ATP World Tour Finals.