The ISP awards were held last night, May 26, 2010, at the London Hilton, Park Lane where over 600 industry professionals gathered to celebrate the very best in promotional marketing.
With 28 separate categories for which campaigns could be entered for in the ISP Awards and five special awards, the judges had a hard task in short listing and deciding the final Bronze, Silver and Gold winners.
This year’s show, hosted by John Culshaw, is the last event to use the ISP name and logo as the new identity of the Institute of Promotional Marketing was unveiled at the ceremony.
Agency of the Year went to Euro RSCG KLP, who won awards for three different campaigns, two Golds for the Mission X channel motivation programme for Microsoft Xbox and for copywriting for the ‘Tango With Added Tango’ campaign for Britvic and one Bronze award for the ‘Max it for £1 million’ campaign for Pepsi Max.
The Grand Prix winner was selected by a secret ballot of all 22 Final Panel judges and the award went to Jeffries Parsons Myers Harvey for the ‘Blister Plasters and Club Nights?’ campaign created for Johnson & Johnson which the judges thought was the ultimate example of creative effectiveness.
A full list of winners can be found at http://www.theipm.org.uk/The_Institute_of_Promotional_Marketing_Awards.aspx
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