Kitchen and joinery specialist Magnet Trade has launched its new autumn marketing campaign, created by Refinery Marketing.

The main activity is geared towards the firm’s account customers - offering them flights to various destinations in order to drive spend, as the more customers spend, the further they fly.

Consumers will be offered two return flights for transactions of over £2,000, once they register online.

Destinations on offer will alter depending on the amount spent with those accounts spending over £2,000 being offered flights to Paris, Amsterdam, Malaga, Palma, Prague, Dublin, Rome, Barcelona, Berlin and Ibiza. Those spending over £5,000 can fly further, including Greece, Turkey and Cyprus, while £10,000 allows flights to the USA to be chosen.

Detailing the campaign offer will be the passport, which will be sent to all account holders on the company’s database of over 90,000 tradesmen, as well as being placed on display in-store, with further information being made available on the Magnet Trade Website, Deal, and The Mag, which will also include flight information.

Talk Sport will also carry adverts for the promotion, along with other key offers taking place over Autumn.

Anjum Ahmed, commercial director for Magnet Trade, says: “Its important to Magnet Trade that in such a key time we have a marketing campaign which is engaging to the customer and drives sales."