Oral care brand Macleans is promoting its Macleans Confidence range to 850,000 women with a nationwide direct mail campaign offering two-for-one deals at Marriott Leisure Clubs and a 50p money off coupon for Macleans whitening products.

The campaign was created by integrated brand experience agency i2i Marketing.

To redeem their ‘Be ready…to be pampered’ pamper day treat, participants must download an application form and send it in with proof of purchase of two Macleans whitening products and a cheque for £49.

The Macleans brand is owned by GlaxoSmithKline (GSK).