Award winning experiential and guerrilla marketing agency, Kommando are welcoming the clocks turning back as a means of promoting their NomadiX hand held Projectors.

The direct marketing campaign was launched to coincide with the clocks going back on Sunday 31st October and targeted media buyers and planners across the UK.

Mini clock keyring projectors were despatched to arrive on Friday 29th October reminding recipients to turn their clocks back and informing them of the opportunity to use the darker nights to their advantage.

Kommando managing director Mark Evans says: “The darker evenings which come as a result of the clocks going back provide the perfect backdrop for our hand held NomadiX projectors. We wanted to make people aware of this method of advertising was available to them and is especially effective at this time of year for marketers and brands looking to get closer to their audience.”