Cravendale is launching its latest door drop campaign delivering money-off vouchers for its ‘fresher for longer’ milk to over 2.5 million households across the UK.

This will be the third year that Cravendale has run door drop campaigns, reaching a total of over 10 million households across the UK.

The campaign runs from the end of March 2010 and is targeting pre-families and families.

This year, for the first time, Cravendale will be promoting its one litre carton as part of its door drop campaign, in order to engage the pre-family audience.

Sam Dolan, Cravendale’s brand manager, says: “Door drop vouchers are a great way of introducing new people to the ‘fresher for longer’ qualities of Cravendale.”