The LEGOLAND Windsor Resort is to launch a partnership campaign with online party supplies retailer Party Pieces offering free entry and the chance to win a stay at the resort.

Marketing specialist for the IT and technology sector, DirectionGroup, has created an engaging direct mail campaign for Valentine’s day, by sending loveheart sweets to clients and associates asking them to tweet about love.

UK-based company, Vidioh, has found a new way of combining high resolution video with direct mail to create effective direct marketing communications.

The Sun’s lead direct marketing agency, Partners Andrews Aldridge has put a new and interesting spin on the paper’s discount voucher mailing pack.

Richard Evans of Silverpop has been co-opted onto the board of the DMA Email Marketing Council.

Nationwide Building Society has launched Simply Rewards for its Visa debit and credit card customers which offers discounts from Microsoft, Virgin Holidays and Tesco.

Soho Square has launched a Christmas fundraising campaign for dog welfare charity Dogs Trust.

Graphic design studio Stocks Taylor Benson has designed a new mailer for the Cyclus range of 100% recycled papers, which is aimed at designers.

Yorkshire-based creative agency Iris Associates has created a campaign for Yorkshire Water to support its customers during the winter months.

Integrated communications agency MBA is powering a sense-stimulating direct marketing campaign for the French cheese makers Comté to boost brand appeal to delicatessens around the UK.

Annual research of marketers and consumers on the health of the Direct Mail industry, carried out on behalf of TNT Post UK by fast.MAP and also a survey by TNT Post UK to their customers, has found that DM can look forward to a strong performance in the next 12 months, despite the current economic gloom.

Consumers like to receive door drops more frequently from retailers than any other sector, new research has revealed.

Jaguar has launched a campaign that targets female drivers with its XK model range. Created by full service localisation agency EMO, the campaign introduces the luxury performance vehicle and encourages engagement with the brand, while generating leads for local dealers.

Royal Mail today revealed the successful launch of its new Advertising Mail product, designed to support direct mail’s role in an increasingly competitive marketplace.

The next generation of marketers, which has grown up in a digital media landscape, recognises the valuable role of traditional door drops in marketing campaigns, a new study has found.

Royal Mail became the world’s first postal company to help businesses make their post interactive using digital watermarking technology.

Jaguar has launched a highly targeted and integrated localisation campaign aimed at small and medium sized businesses to launch its new XF 2.2D model.

Monarch has briefed their appointed direct response and relationship marketing agency, wdmp to create a direct campaign to boost awareness of Monarch’s range of flights, holidays and hotels in time for late Easter and early summer bookings.

Royal Mail has launched Door to Door Response, a new online campaign management tool to further refine unaddressed marketing.

Nissan Motor (GB) Ltd is rolling out its first ever CRM-led launch campaign for the new Micra.