Barclaycard has appointed Iris as its lead direct marketing agency with the brief of reinforcing the company’s position as the leading payment provider in the UK.
The win follows a competitive pitch process and extensive agency market review lead by Gary Twelvetree, Barclaycard’s brand and advertising director, and Katherine Whitton, marketing director for Barclaycard UK.
Barclaycard says priorities for Iris will be to focus on delivering innovative and compelling engagement models that complement existing and planned activity across all communication channels. The agency will work across both the commercial and consumer businesses of Barclaycard and alongside the Barclaycard core agency team of BBH, Walker Media and Dare. DM agency Vital remains on the Barclaycard agency roster.