Google has been promoting the availability of its online services on mobile phones through experiential activity that rewards participants with an ice lolly.
Experiential agency Sense created a comfortable lounging area on commons and in parks in London alongside interactive garden games. It focused on services such as Google Search and Google Maps.
Brand ambassadors demonstrate how to access popular Google services using people’s own mobile handsets. After the demo, consumers could pick a free lolly from branded Google trikes.
Anat Amir, senior mobile product marketing manager at Google, said: “We have appointed Sense to drive awareness of our mobile consumer products and hope that their fresh summer-time approach will help us to reach newer audiences.”
Lou Fairhurst, group account director at Sense, added: “It is great for us to be sole agency in a campaign of this scale. The power of experiential marketing is underlined by Google Mobile’s investment in this arena.”