Fosbury Marketing is launching an interactive, digital campaign to promote Jameson Whiskey to the discerning traveller.

Rolling out in major airports across the world, travellers will be invited to take the ‘Jameson Bartender Challenge’ working against the clock in a bid to create the perfect Jameson cocktail.

Guided by a virtual bartender, using live web cam and motion based technology, participants will be tasked with making a virtual cocktail of choice; either Jameson on the rocks, Jameson and apple, Jameson and cranberry or Jameson and ginger.

Challengers will be awarded points for time, skill and accuracy, and will be given as many attempts as they wish to improve their scores prior to boarding.

Florent Leroi brand director at Jameson says: “This engaging and unmistakably Jameson consumer experience is rooted in the brand, yet places the consumer at the heart of it. Designed to drive traffic into store and add to the overall airport retail experience, consumers will walk away with a better understanding of the Jameson product and its versatility.”

Andy Dyer, managing director of Fosbury Marketing says: “With the help of cutting edge technology, the Jameson Bartender Challenge delivers a real WOW factor. The game is engaging, addictive and fun, not just to play, but also to watch.”

Targeted at the 25-35 year old traveller, the campaign launches early September in Malaga and will run across airports globally.