A photo marketing concept that has been popular at events in the Netherlands is being launched in the UK next month.
Say Cheese International has formed a joint venture with experiential agency iD to provide the service which engages consumers by taking their pictures at brand experiences.
The Say Cheese “girls” take digital photos of consumers at experiential events using unique Canon photography kits. They then print the photos immediately and place them in a branded frame which is given as a free gift to the consumer.
After the event, people can also view all the photos taken at the event via an online photo viewer housed within the client’s website.
It provides longevity after an event, with the potential for a viral effect from branded photos being downloaded and forwarded to friends. It also provides opportunities for data capture.
Say Cheese International’s managing partner, Vincent Hunneman, said: “We will start our European expansion in the UK and, with iD as our local partner, I’m confident that we will be as successful in the UK as we are in the Netherlands.”
Paul Ephremsen, chief executive of iD, added: “The Say Cheese concept has proved extremely powerful in Holland and we are delighted to be involved with the UK launch.
“Brands and agencies need new ways of maximising the reach and effectiveness of their event budgets. The Say Cheese concept captures event memories for consumers and is a fundamentally positive experience for them at the event.”
Consumers are pictured at a brand experience devised by iD for Ferrero’s Tic Tac brand at the V Festival.