John Lewis is extending its use of mobile commerce by launching virtual window displays in seven shops. The move allows the retailer, which does not open its shops for Clearance until December 27, to capitalise on high street footfall on Boxing Day.

General Mills owned Green Giant is launching a digital out of home event based on augmented reality technology featuring the Green Giant character.

Fosbury Marketing is launching an interactive, digital campaign to promote Jameson Whiskey to the discerning traveller.

The MAOAM Music Mixer, a digital Facebook campaign and live sampling platform has been launched by MAOAM.

Durex is to run a Christmas campaign featuring interactive posters that shout out cheesy chat-up lines when people walk past. The posters, which have sensors in them to detect movement nearby, will be placed on London streets and in the toilet areas of top London bars. They will wolf-whistle and call out lines including: “I’ve forgotten my phone number – can I have yours?” and “Is that a ladder in your tights – or the stairway to heaven?”

Retail sales intelligence and in-store TV content are being brought together in a new partnership that will create tailored and highly targeted promotional campaigns. The link-up is between business solutions provider K3 and global digital signage network developer Dynamax.

Look Media supported this month’s BBC Proms concerts with promotional activity on the streets of London using its mobile billboards.

A photo marketing concept that has been popular at events in the Netherlands is being launched in the UK next month through a joint venture between Say Cheese International and experiential agency iD.

The Virgin Mobile Big Brother Diary Room Tour has completed a nationwide seven-week tour to highlight the brand’s sponsorship of the reality TV show. It was devised by creative agency Crossing O’Sullivan.

Simon White, marketing and business development director of Momentum UK, on integrating experiential with digital

Google has been promoting the availability of its online services on mobile phones through experiential activity created by agency Sense.

Be Broadband, the premium broadband service owned by O2, is to run a major experiential campaign in London rail stations.

Forget above- and below-the-line – the only line that matters these days is the bottom line. Rupert Cheswright, head of experiential at Line Up, argues that in tough economic times, marketers must take a more holistic view of the most relevant and meaningful ways to engage audiences

Microsoft is running a national ambient campaign to promote its “I’m a PC” theme, using digital advans which will visit major UK cities and invite consumers to upload their own “I’m a PC” content to the Microsoft website. The campaign has been put together for Microsoft by specialist media agency Ambient Media UK. Ambient is organising Microsoft-liveried digital advans, provided by SA Screen Media, which will travel round the country for 18 days during December.

Pablo, the drug mule dog from the Government’s newest ad in its Talk to Frank campaign, has been appearing on London’s streets – and even on some of London’s buildings – in a campaign executed by experiential agency Kommando. In the TV ad, Pablo is shown dead, with his stomach cut open having been used to smuggle drugs into the country. The dog then takes viewers through a series of encounters with people and objects which highlight the dangers of cocaine.

Coca-Cola is launching its new glacéau vitaminwater with a massive campaign including traditional outdoor media, ‘special builds’, innovative digital formats and a major sampling campaign featuring fleets of ‘gtvs’ – glaceau tasting vehicles. The gtvs will visit 17 key cities across the UK including London, Liverpool, Bristol and Edinburgh, as well as key events across the UK throughout the festival season. The creative uses rainbows of colour combined with cheeky slogans to bring to life the brand personality and showcase the six flavours in the range. Each flavour supposedly has a different functionality, reflected by their names -- power c, essential, spark, multi-v, revive and defense.