Volvo partner with JLS

Volvo Car UK has teamed up with JLS in their latest music video which sees the group behind the wheel of Volvos.

Fans of Volvo's Official Facebook page (www.facebook.com/insidevolvouk) will be able to view the new video and see behind the scenes footage of the making of the video, while Twitter followers (www.twitter.com/insidevolvouk) will soon be able to win exclusively signed copies of JLS's latest album ‘Jukebox'.

Arranged through Seesaw Media, Volvo's entertainment agency, the group drive three Volvo’s - the C30, the S60 and the XC60, all stars from The Twilight Saga of films.

Duncan Forrester, head of public affairs, events and sponsorship at Volvo Car UK, says: "Having JLS driving Volvos in the latest video is a great way of exposing our products to audiences who wouldn't ordinarily see them.

"I'm really pleased that JLS have chosen Volvo as their first car partner and it follows in the footsteps of work we've previously done with Hard Rock Calling, Snowbombing, V Festival, T in the Park and Wireless, as well as supplying cars to acts such as Dizzee Rascal and Professor Green."