Vimto stockists can win a van in a new online trade campaign created for the soft drinks company by Edinburgh-based Blue-Chip Marketing.


Blue-Chip won the Vimto account business after a four-way pitch. It covers all the company’s product range – including Vimto, Panda and Sunkist – and is aimed at driving distribution and building loyalty among independent retailers and on-trade stockists.


Centred around a bespoke website (www.vimtotrade.co.uk) offering heavyweight incentives, retailers signing up will receive regular offers, along with advice and help with segmented consumer targeting, merchandising, stockists and margins.


The activity coincides with Vimto Soft Drinks’ new £5m marketing campaign, including its ‘Seriously Mixed Up Fruit’ TV and radio commercials, the launch of a new 250ml re-sealable Vimto pouch aimed at ‘on the go’ teen consumers, and promotional activity in impulse and on-trade sectors.