tic tac target football fans with new campaign
The campaign invites England supporters to find imaginative ways of using limited edition tic tac packs to record their own rendition of a favourite footballing jingle, an infamous goal celebration, or a self-composed football anthem. Supporters are then asked to upload footage to the new website, www.shakesomenoise.co.uk.
The competition will be judged by the England Supporters Band, direct from its base in South Africa. Visitors can also vote for their favourite video via the Shake Some Noise website. The creator of the best video will have the opportunity to record a track with the England Supporters Band and win a platinum disc.
The limited edition tic tac packs will be created using the England team’s red and white colours with orange and cherry flavoured drops. Packs are available nationwide from mid-April for a limited period only.
Limited edition football-themed tic tac packs will also be available in six other countries around the world including Brazil, Australia and Holland.
Mauro De Felip, Ferrero UK marketing director, says: “This is a brand new initiative for tic tac in the UK and we are excited to see how the campaign develops in the coming weeks. It is an important time of year for England’s football supporters and we are delighted to be a part of the celebration, working with the England Supporters Band to capture the memories.”
The website and viral have been developed by WCRS.