Jack Daniel’s is celebrating the birthday of the man himself by offering consumers the chance to win a prize every day throughout September including tickets to an exclusive gig.

The birthday gig, which will feature Jarvis Cocker, Richard Hawley, Ellie Goulding and Duane Eddy, will take place on 7 October in Clapham Grand, London, with a limited number of tickets available from the venue on the night of the gig.

In addition to solos of their own material, Cocker, Hawley, Goulding and Eddy will join forces with new collaborations of American classics to celebrate the occasion.

To enter the prize draw and to win tickets to the birthday gig consumers can visit www.jacksbirthday.co.uk and only need to enter once to be in with a chance of winning a prize throughout September.