Nestlé Confectionery is launching its biggest POLO campaign for ten years as it asks the nation ‘Are you a sucker or cruncher?’

As part of the campaign, consumers will be encouraged to become fans of one of POLO’s two opposing Facebook pages. The pages will be in weekly competition – using games as a points scoring system to see who is top – suckers or crunchers.

Graham Walker, Nestlé UK trade communications manager, says: “This POLO campaign will reinvigorate the brand through its interaction with consumers. After all, we’re all suckers or crunchers, so it’s a simple campaign that all consumers can embrace.