SEAT has created a new Facebook page to support the multi-million pound multimedia campaign for its Ibiza Cupra, featuring a bearded ‘biker’ Cupid, where users can win a romantic trip for two to Barcelona.

The winged love warrior, who has also been plastered across more than 4,000 bus stop billboards nationwide, first appeared in the Cupra TV ads as an archer flying above the new model, targeting people with heart-shaped arrows as they saw the car for the first time.

The new site, www.facebook.com/seatuk, includes an Ibiza Cupra game which offers everyone taking part the chance to shoot their very own Cupid’s arrows at a string of characters from the advert.

Everyone who takes part in the virtual game has a chance of winning a romantic trip for two to Barcelona.

Aside from the new online game and competition, the Facebook page also includes a ‘behind the scenes’ video from the filming of the Ibiza TV advert in Johannesburg, plus an interview with the Cupid character himself.

SEAT UK national communications manager, Rob Taylor, says: “The growing influence of digital social media simply cannot be denied. It seemed logical to us, following the success of the initial Cupid campaign, that we should ‘marry’ the obvious appeal of our character to the phenomenon of Facebook.”