Roland Rat promotes Supermousse on Facebook
Tue 27th Oct 2009
Birds Eye has signed up Roland Rat as the ‘face’ of its relaunched Supermousse brand, and the rodent ‘superstar’ is hosting a 1980s-themed quiz on Facebook, with Supermousse-branded spacehoppers as prizes.
As part of the new campaign for Birds Eye Supermousse, which was hugely popular during the 1980s but available only sporadically since, Roland Rat will be undertaking a series of media interviews from the end of October and has set up the Facebook quiz.
The partnership was created by agency Bulldog Licensing, which has also signed deals for a range of Roland Rat products including adult T shirts, underwear and nightwear, plush, gifts and greetings cards.
Bulldog managing director Rob Corney points out that there is a wave of popular nostalgia for the 1980s, which has manifested itself in the relaunch of a variety of food and drink brands from the period as well as renewed interest in original music and TV shows, plus modern reinterpretations or homages such as Life On Mars or La Roux.
Roland Rat made his debut on TV-am in 1983, and was credited with saving the TV station: viewer numbers went from 100,000 to 1.8 million only a few months after he joined. Roland, who became known as "the only rat to join a sinking ship," then jumped ship to the BBC, Channel 4, Channel 5 and ITV, as well as having a number of chart-topping singles.
As part of the new campaign for Birds Eye Supermousse, which was hugely popular during the 1980s but available only sporadically since, Roland Rat will be undertaking a series of media interviews from the end of October and has set up the Facebook quiz.
The partnership was created by agency Bulldog Licensing, which has also signed deals for a range of Roland Rat products including adult T shirts, underwear and nightwear, plush, gifts and greetings cards.
Bulldog managing director Rob Corney points out that there is a wave of popular nostalgia for the 1980s, which has manifested itself in the relaunch of a variety of food and drink brands from the period as well as renewed interest in original music and TV shows, plus modern reinterpretations or homages such as Life On Mars or La Roux.
Roland Rat made his debut on TV-am in 1983, and was credited with saving the TV station: viewer numbers went from 100,000 to 1.8 million only a few months after he joined. Roland, who became known as "the only rat to join a sinking ship," then jumped ship to the BBC, Channel 4, Channel 5 and ITV, as well as having a number of chart-topping singles.