Mornflake has launched an exciting new promotion to support its Chocolatey Squares range.

Mornflake is running a fast-paced competition around the highly successful Chocolatey Squares brand, which includes a dedicated microsite, www.chocolateysquares.com.

Based on the ‘fun-packed’ theme of the delicious chocolate and hazelnut filled oat cereal with eight added vitamins and minerals, the competition mechanic involves consumers uploading a photo which shows them enjoying a ‘fun -packed’ day in order to be entered into the weekly draw for a high value prize, such as a camcorder or MP3 player. A daily winner will win a pack of Chocolatey Squares, to enter the competition consumers can visit www.chocolateysquares.com

The competition will run with a fully integrated Facebook page, which allows the entrant to upload their own imagery direct from the social media site.

The promotion starts in July and will run for a minimum of four months, in order to target the key student market.

Richard Jones, marketing manager at Mornflake says: “Our recent Avatar promotion was a great success and we wanted to follow it with an exciting stand alone concept, which we feel we’ve achieved with our ‘fun packed’ competition. We expect this competition to attract new purchasers to the superior quality, taste and value of this convenient and indulgent cereal.”