Magners has launched a ‘Magners 17 Days of Christmas’ cross channel promotion giving away prizes on each of the days running up to Christmas.

The campaign will be run via a Facebook page where fans will be given the chance to enter competitions to win prizes on each of the 17 days.

Prizes include Magners products and branded merchandise as well as iPod Nanos and money-off vouchers at selected on-trade outlets. The final prize on 24 December will be a trip for two to Dublin for St. Patrick’s Day.ui

Fiona Lovatt, Magners marketing manager, says: “Last year, Christmas represented almost 20% of the total annual cider sales. Therefore, the festive period is a fantastic opportunity for our customers to maximise sales and we are looking forward to supporting them with this exciting activity.”